ETHNIC MARKETING 

EXPERT ETHNIC MARKETING REQUIRES:

Planning, research, cultural sensitivity, and adaptation. A clear understanding of what motivates diverse groups of people. Appealing to the nuances that color our cultures and subcultures. Connections to ethnic media outlets.

Ethic Marketing is all about incorporating culturally competent practices. We communicate to each group with the content and translation that conveys the message best.

 

We look at each audience and determine the style of delivery that is appropriate to their culture. We operate with the understanding that each culture has its own set of interrelated beliefs, values, languages, behaviors, customs, rituals, communications, and institutions of racial, ethnic, religious, social, or political groups.

 

We consider other characteristics such as age, gender, sexual orientation, disability, religion, income level, education, geographical location, or profession.

  • We make recommendations and help develop campaigns

 

  • We provide consultation and copywritten translation to ad agencies

 

  • We assist in public relations and outreach messaging
     

  • We assist clients with Ethnic Media Placement

Here are steps we follow for Ethnic Marketing projects:

  • We consult ad agencies with their campaigns
     

  • We assist in public relations and outreach
     

  • We make recommendations and develop campaigns
     

  • We assist Clients in Ethnic Media Placement

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